First, has 2 zippers making it easy to access / open fully or partially. Best of all, it easily accommodates a stack of three rectangular take-out containers with 2 pieces of fruit on top of them! Plus because it is a bit longer, a bottle of juice or soda easily fits inside too! Had many problems with other bags that couldn't even handle 3 containers inside. Highly recommend. It is taller than most others, but this is what I love - I can take in lunhes for 3 days!Love the zipper pocket and has plenty of room for TupperwareI’ve had this bag for at least 2 years and I use it every day to bring my lunch. It’s the perfect size not too big or too small. I can fit my entree, drink and snacks all in one bag. I’ve spilled stuff inside but it wipes clean with ease! It’s held up really well and I love the front and back pockets to keep my utensils or sauce packets.I bought this for my wife and was a little bit taken back by how big it was. A big plus! Not that I was expecting something small but it’s a bit surprising at how much room it has. Certainly enough for all your goodies AND the kitchen sink too! Haven’t used it yet (tomorrow it will be tested though) so I can’t say much about it being leak proof but I gotta believe it is based on the way the rest of the bag I’d made which is put together very well. It seems durable with strong stitching and zippers. It’s not overly saturated with pockets and pouches but has just enough to get the job done. Personally I like the big the way the mouth opens and allows easy access to what’s inside. As for the color, it’s more lavender than purple but it stands out and isn’t too loud.My wife is happy so you know what that means?? Happy wife, happy life! Boo yeah!! ?I love that it looks more like a lady's bag instead of an awkward square lunch box, while holding both breakfast and lunch.It's a great shape. I can put a rectangular food container that is 9" x 6.75" x 2" flat in the bottom of it (Sterlite 5.8 cup) . You could probably go up to 10" in the length, but the width is just about 6.75". There is tons of additional room for smaller containers. The bag is tall. I could fit two of these containers and still have room for cold packs and smaller containers. It holds a lot!I got the black floral fabric, and it still looks new, is not getting dirty. It has the widemouth opening with metal frame so it stays completely open as you load and unload. This is super helpful, I despise floppy openings. I use flat ice packs in the bottom, then my food, then 2 medium ice packs on top. Keeps it cool until I get home in the evening so I can put anything left over back in the frig. (I am in an office, not outdoors in the heat.) The whole bag has a nice structure and holds its shape. It stands up by itself. It is not rigid, but it is not floppy either.The shoulder strap is helpful, but I also love the sturdy handles. Two outside pockets hold flatware , small can opener, etc. I read a lot of reviews and looked at the measurements of my preferred containers, and chose this one because of the large bottom, opening with frame, and great looks. It's the favorite lunch bag I have ever had, and the price was fantastic!I’m an elementary teacher and I love that this bag can hold my lunch for the day, water bottle, keys, and phone. It is the perfect size and the cooler holds square or rectangle containers/ice packs. Perfect upgraded “school bag!”I actually got two of these lunch bags for my mom and I. We both work in healthcare and needed something to hold our dinners and extra snacks for our long nights. We got a lot of compliments on them, and I definitely think that if you are debating on these to just get it. I think that they're definitely worth it!Great item!