Insulated to keep food cool. Plenty of room and cute!Cute type great prices nice details and brought colors very comfortableMy wife loves the bag! She brings her lunch to work in it.This bag is very small and more suitable for snacks or a very small meal. This will not fit comfortably a child’s thermos and sandwich container with snacks. However this is great for those snacks you may want to keep in the car for after school or a work day commute.We bought this for my daughter for the new school year to match her new backpack. It is really very cute, sturdy, roomy and durable. I am very happy with this product, especially for the price. :)Love this lunch bag! Awesome, fun print and the perfect size to take my lunches to work in. Seems to be well insulated. Also had a great use of space and pockets. Very happy with purchase.If you are looking for beautiful bag to carry your food to school or even to college, I would recommend it. It is nice looking and has a lot of space for upto 3-4 small containers plus there are two small pockets in front to keep your candy!!! I like it.I like this bag. It has insulation but you would definitely need to warm up the food few hrs after carrying in this. Lot of space for lunch box, a fruit and sometimes a small water bottle.